Siren’s call

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Personal safety is the biggest reason people are installing home security systems. More people now want the system for when they are at home, Thaler said.
“That seems to be more important to people than property protection. It used to be about 30 percent usage when [people are] at home, but now it is about 60 [percent] to 70 percent,” Thaler said. “People say they buy it for personal protection when at home.”


Broadview: A defense stock for growth

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Broadview has grown at a faster clip than the overall home security market. In 2008 nearly 20% of U.S. homes had security monitoring, up from 15% in 2001, according to research firm Parks Associates. In the same time, Broadview, which gets 90% of its sales from residential alarm systems, nearly doubled subscriptions to 1.3 million. It’s now the second-largest alarm monitoring company in the U.S. (ADT, part of Tyco International (TYC), is the biggest with about five million customers in North America.)