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Personal safety is the biggest reason people are installing urity systems. More people now want the system for when they are at home, Thaler said.
“That seems to be more important to people than property protection. It used to be about 30 percent usage when [people are] at home, but now it is about 60 [percent] to 70 percent,” Thaler said. “People say they buy it for personal protection when at home.”
Category Archives: Home Security Stories
Home Security Systems
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Everyone with a home has similar security concerns—burglary or theft, unwanted visitors or trespassers, vandalism and anything that could possibly impose a threat to you or your family members.
Broadview: A defense stock for growth
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Broadview has grown at a faster clip than the overall urity market. In 2008 nearly 20% of U.S. homes had security monitoring, up from 15% in 2001, according to research firm Parks Associates. In the same time, Broadview, which gets 90% of its sales from residential alarm systems, nearly doubled subscriptions to 1.3 million. It’s now the second-largest alarm monitoring company in the U.S. (ADT, part of Tyco International (TYC), is the biggest with about five million customers in North America.)