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Brink’s Home Security Holdings, Inc. (NYSE: CFL) today announced that it is changing the name of its home and business security offering to Broadview Security. To celebrate the new brand name, President and CEO Bob Allen and select employees will ring the opening bell tomorrow at the New York Stock Exchange. The company noted that its NYSE ticker symbol, “CFL,” which represents its mission to create “Customers For Life,” will remain the same.
“Our new name, Broadview Security, reflects the wide range of security services we offer and the active protection we provide to families and businesses,” said Allen. “It represents our long-standing commitment to deliver peace of mind to our customers. Broadview Security provides a strong platform to continue our growth through the expansion of our security offerings.”